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Why It Doesn’t Matter If Consumers Are Willing To Pay For Content
It doesn’t seem so long ago that the best way to get instant access to content was to stop by a newsstand and handover a few dollars for the publication of your choice. You could also fill out a...
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Content Is Crap and Other Rules for Marketers
Until fairly recently, the options for marketers were relatively limited. Mass media—TV especially—offered the opportunity to reach millions, but only in the form of short ads sandwiched between lots...
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Don’t Let Your Marketing Ruin Your Content
Content, in theory, should be a boon to marketers. The Content Marketing Institute says that “consumers have shut off the traditional world of marketing“ and touts content as a “strategic marketing...
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Stop Thinking Killer App, Think Killer Experience
Since hopping back into the VR/AR space, I've been having many conversations with people about what's needed to make VR/AR the success it should be. With the announcements at Facebook F8, there's a lot...
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